Marketing

The Certificate of Completion (CCL) in Marketing program meets students` needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in Marketing. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is available.

Details

Field of Interest
Business, Entrepreneurialism, and Management
Degree Type
Certificate of Completion (CCL)
Academic Plan
Marketing (CER)
Academic Plan Code
5094
Total credits required
21
Catalog Year
2024-2025
Effective Term
Spring 2021
Admissions criteria

None

Notes

Students must earn a grade of C or better in all courses within the program.

What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Apply current technology to specific business tasks.
  2. Apply effective oral, written, and visual business communication skills.
  3. Demonstrate critical thinking through written and oral formats.
  4. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
  5. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
  6. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
  7. Analyze marketing research to create marketing plans and forecasts.
  8. Create an ethically and socially responsible social media campaign.
  9. Analyze business advertising scenarios in the context of target markets.
  10. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
  11. Apply techniques for negotiating, overcoming objections, and customer service activities.

Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Maricopa County-based annual median wages* for this certificate. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.

Advertising and Promotions Managers

$75,201

Advertising Sales Agents

$58,984

Sales Managers

$113,203

Supervisors of Retail Sales Workers

$37,612

Wholesale and Manufacturing Sales Representatives

$59,829

* Career and wage information provided by Lightcast using data, reports, and forecasts which are generated using government data sources and Lightcast’s proprietary analytical processes. Lightcast’s data covers multiple classes of workers including QCEW, non-QCEW, and those who are self-employed. Disclaimer

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Degree Progress Report Tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Area Credits
GBS151 Introduction to Business 3
MKT271 Principles of Marketing 3
BPC110 or
CIS105		 Computer Usage and Applications or Survey of Computer Information Systems CS or CS 3
RE Restricted Electives 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Area Credits
GBS120 Workplace Communication Skills 3
MKT263 Advertising Principles 3
MKT267 Principles of Sales 3

Program Electives

Students should select from the following courses in consultation with Department Advisor

A list of additional, alternative, or supplemental courses for this pathway map
Course Number Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT268 Merchandising 3

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Area Credits
GBS151 Introduction to Business 3
MKT271 Principles of Marketing 3
BPC110 or
CIS105		 Computer Usage and Applications or Survey of Computer Information Systems CS or CS 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Area Credits
GBS120 Workplace Communication Skills 3
MKT263 Advertising Principles 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course Number Course Name Requisites Notes Area Credits
MKT267 Principles of Sales 3
RE Restricted Electives 3

Program Electives

Students should select from the following courses in consultation with Department Advisor

A list of additional, alternative, or supplemental courses for this pathway map
Course Number Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT268 Merchandising 3
Course Area Key
  • CS = Computer/Statistics/Quantitative Application
Disclaimer

Students must earn a grade of C or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s official curriculum documentation for additional details regarding the requirements of this award (https://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm11?id=168309).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.