Marketing

Gain the knowledge and skills needed to enter or advance your career in the field of marketing and sales. Learn to identify unmet customer needs and new opportunities, evaluate assets, and design value propositions that resonate. The Marketing program can prepare you for a wide range of careers driving success with proven marketing strategies.

Students at any Maricopa Community College may need to complete courses at more than one of our colleges.

SCC Program Description

Marketing is one of the most dynamic and creative careers in business. There are many types of marketing careers, including sales and sales management, advertising, public relations, purchasing, and brand management. If you’re creative, highly motivated, and persuasive, marketing may be the right business career for you.

Marketing includes many different occupations. Field salespeople call on consumer or corporate clients to sell various products and services. Sales managers can manage many salespeople and must be motivating leaders. Account executives at an advertising agency serve as liaisons between corporate clients and the agency’s creative team to develop advertising campaigns. Public relations professionals use strong oral and written communication skills to relay important information about an organization to the public. Whatever field you pursue in marketing, you must have the technical training to succeed.

Social media is one of the fastest-growing careers in the marketing field. As organizations continue to move toward using digital and social media, the demand for social media specialists will continue to rise. In addition to understanding marketing fundamentals, social media professionals must be proficient at creating digital content and maintaining different social media platforms. The Certificate in Social Media provides technical training in creating content and strategic training in planning and implementing social media campaigns.

Experiential Learning Opportunities

  • Business or accounting internships
  • DECA (student business association with professional development opportunities)
  • Service learning and volunteerism

Course Format/Textbooks

Classes are offered in various formats: in-person, online, hybrid, day, evening, full-time and part-time.


 

Most of our courses use low-cost textbooks or no-cost material your instructors provide. General education courses may have textbooks that cost more.